web marketing services:

The worst thing for any business is to have a website that nobody knows about. Well, actually there is something worse than that, not having a website at all.

There are many marketing services with a variety of ways to guarantee you a top 10 listing with Google or Yahoo. These services are also costly and their worth to you may not be clear. Pay Per Click, web advertising, Google Ads, there is a new program every week. These programs a great for those with large marketing budgets but for a small or medium sized business, these costs are way out of line.

Karpata Group offers three web marketing options to help your website be found in the search engine world. We also will help you set up a submission process that you can do yourself in 10-15 minutes per month.

Our submission service includes the following items:

Initial Website Review – reviewing the entire website design and establish a list of web marketing benchmarks that will be tracked on an ongoing basis including:

o A set of appropriate key words
o A brief description of the website
o Key word rich text for the Home Page - suggested
o Analysis of each section of the website and if individual web pages should be marketed on their own-each optimized and with keywords

Optimization and Keyword Report – reporting a list of changes or additions uncovered in the initial website review so that it is fully optimized and ready for marketing efforts. This report will also include suggestions for navigation improvements, layout options and “user friendly” suggestions

Website Updates – making all necessary changes to the website either in conjunction with the current webmaster or make the changes ourselves

and on a monthly basis – Option 1:

Customized Submissions – submitting to the top US (or international if appropriate) and into appropriate categories

Traffic Analysis Report (if available from web hoster) – targeting key marketing factors, including but not limited to top web pages viewed; referring websites; total hits and views

“Broken Links” Analysis – identifying and repairing any internal or external links that are no longer active or any missing or slow to open graphic files

Includes on a monthly basis – Option 2 - all of above plus:

Search Placement Ranking Report – showing the website’s standing with the major search engines utilizing an agreed upon set of key words

Monthly benchmark progress report – updating the Initial 10 Point Website Report and track the key benchmarks established here

Includes on a monthly basis – Option 3 - all of above plus:

Suggestions for Improvements and Opportunities– advising on web industry trends, including third party services and may involve some additional cost, including but not limited to the following: pay per click services; links to appropriate directory websites; membership in appropriate organizations; reciprocal linking opportunities

Quarterly marketing meetings – meeting with web owner for an overall website progress review with the purpose of goal setting for the coming quarter.

Contact us for more information and a quote.